Defining Gel for Curly, Wavy or Permed Hair

Performance With Purpose is the brand behind our consciously crafted hair care and styling products designed to cater to the unique needs of your hair. Aquage, our luxurious haircare line, features formulas that simultaneously nourish your hair and protect the health of our oceans.

Through our partnership with PlasticBank, we prevent plastic from polluting oceans globally. Our packaging is made from post-consumer plastic that has been collected and reformed into sustainable, recyclable materials, allowing us to maintain a plastic-neutral footprint.

Clean haircare you can trust. Explore our Hair Care Favorites in the store.

From the manufacturer, our products are crafted with intention and purpose to deliver superior hair care results while prioritizing environmental responsibility. We are dedicated to providing you with hair solutions that not only make your locks look and feel their best, but also align with your values of conscientious consumption.

Aquage's luxe formulas are meticulously developed to address the unique needs of your hair, whether that means adding moisture, taming frizz, or providing long-lasting hold for your styling. By nourishing your hair from within, we ensure it remains healthy and vibrant, reflecting your natural beauty.

Our partnership with PlasticBank is a testament to our commitment to environmental stewardship. Through this collaboration, we intercept plastic waste before it can pollute our oceans, giving it new life as part of our sustainable packaging. This closed-loop system allows us to minimize our environmental impact while providing you with the high-performing hair care you deserve.

Trust in the clean, transparent ingredients in our products. Explore our Hair Care Favorites to find the perfect solutions for your haircare needs, knowing that you're making a conscientious choice that benefits both you and the planet.

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